AWS Prime Property, an expert property buying agency based in Knightsbridge, approached me to create their visual identity. Working closely with the organisation, I uncovered their brand values and target audience, through which I was able to create a brand that spoke directly to potential clients while reflecting the outstanding, period property that they source for private buyers.

The bespoke typeface and lettermark strikes a balance between traditional and modern and is fitting for the solid reputation that AWS Prime has built through historic purchases and credibility in international markets. In creating the look, feel and tone of voice for the company, clients looking to buy heritage homes or invest in London’s unique period real estate know that AWS Prime offers a reliable and professional end-to-end service.