Project Overview
When discussing their brand, Crest felt they spoke only to corporate, business-to-business clients. They wished to better reflect the young, creative company they are, attract more lifestyle business and show off their quirky side.
I was able to achieve this by creating a playful, dynamic brand identity, repositioning Crest to appeal to younger, more creative audiences, without alienating their existing clients.
When discussing their brand, Crest felt they spoke only to corporate, business-to-business clients. They wished to better reflect the young, creative company they are, attract more lifestyle business and show off their quirky side.
I was able to achieve this by creating a playful, dynamic brand identity, repositioning Crest to appeal to younger, more creative audiences, without alienating their existing clients.
- Brand Strategy
- Logo Design
- Brand Identity
- Business Stationary
- Website Design
