Global Cities Business Alliance, an initiative set up by London First, provides a platform for dialogue between businesses and cities, improving the competitive business environment and enhancing quality of life.
We were inspired by the concept of connecting two existing leading entities to bring about progression and change. The logo mark is a crafted representation of this union between the city and business leaders generating a positive forward motion. The brand identity is unapologetically vibrant allowing it to stand apart from other brands within its sector.
