Project Overview
Barnsgrove is a family run private members’ club in Hampshire, founded on the Butler family’s farm. Inspired by their surroundings, James and Jo had a vision to create a welcoming space where members could connect, socialise, and build a sense of belonging through social, wellness, and work spaces.
Through our Brand Strategy process, we uncovered Barnsgrove’s core values: fostering a vibrant community, championing local businesses, and crafting an inclusive environment inspired by nature.
Rooted in these principles, we developed a refined visual identity that reflects the beauty of its setting. The corn logo mark pays homage to the farm’s agricultural heritage, symbolising the produce that has enabled Barnsgrove to grow into a unique hospitality experience.
Barnsgrove is a family run private members’ club in Hampshire, founded on the Butler family’s farm. Inspired by their surroundings, James and Jo had a vision to create a welcoming space where members could connect, socialise, and build a sense of belonging through social, wellness, and work spaces.
Through our Brand Strategy process, we uncovered Barnsgrove’s core values: fostering a vibrant community, championing local businesses, and crafting an inclusive environment inspired by nature.
Rooted in these principles, we developed a refined visual identity that reflects the beauty of its setting. The corn logo mark pays homage to the farm’s agricultural heritage, symbolising the produce that has enabled Barnsgrove to grow into a unique hospitality experience.
- Research Strategy
- Brand Identity
- Print Applications
- Website
- Printed Communications
