Project Overview
Captain Currey is a sailing and country clothing company, established in 1946. They commissioned me to bring their family-run business up-to-date by developing their brand.
Beginning with research into issues facing the business I found there to be a disconnect between the premium quality of the clothes and the brand’s identity and lack of online presence. I created this sophisticated, luxury brand identity, making it feel more contemporary, without losing the traditional quality.
Captain Currey is a sailing and country clothing company, established in 1946. They commissioned me to bring their family-run business up-to-date by developing their brand.
Beginning with research into issues facing the business I found there to be a disconnect between the premium quality of the clothes and the brand’s identity and lack of online presence. I created this sophisticated, luxury brand identity, making it feel more contemporary, without losing the traditional quality.
- Sector Research
- Logo Design
- Brand Identity
- Clothes Labels
- Environmental Graphics
