Project Overview

The Bull celebrates the heritage of the traditional British pub and connects it back to its roots in food production and farming practices, exploring how the two industries can create an ecosystem that support and sustain one another. The sister pub of The Pelican, The Bull champions local produce, craftsmanship, and an unparalleled guest experience.

During the Brand Strategy phase, we worked closely with The Bull to uncover its core principles: honouring traditional pub values, fostering a connection to the land, and celebrating simplicity and authenticity. These values informed a visual identity and tone of voice that reflect the harmony between food, farming, and community. To complement The Bull’s ethos, we selected materials inspired by its rural setting and collaborated with local artisans to bring its story to life.

Requirements
  • Research
  • Strategy
  • Brand Identity
  • Print Applications
  • Website
  • Digital Communications
  • Printed Communications
  • Signage
  • Brand Consultancy
  • Creative Direction
  • Ongoing Support