Situated on Notting Hill’s iconic All Saints Road, The Pelican pub has been restored to its former glory since it first opened in 1870.
We worked with The Pelican during the Brand Strategy phase to discover their core values: community, sustainability and a sense of fun. We then crafted a visual language and tone of voice that spoke to these values. With The Pelican’s focus on sustainable British produce and craft, we chose paper stocks and materials that would fit this ethos, and worked with fantastic local artists such as sign writers and photographers.
Alongside The Pelican’s initial visual identity, we also continue work with the pub to develop their hand drawn artwork, social media strategy, events calendar and art direction for regular photoshoots.
