Project Overview

Located on the iconic All Saints Road in Notting Hill, The Pelican pub has been beautifully restored to reflect its historic charm since its original opening in 1870.

During the Brand Strategy phase, we collaborated with The Pelican to uncover its core values: community, sustainability, and a sense of fun. Guided by these principles, we developed a cohesive visual identity and tone of voice that authentically represent the pub’s ethos. To align with The Pelican’s commitment to sustainable British produce and craftsmanship, we carefully selected eco-conscious paper stocks and materials and partnered with talented local artists, including signwriters and photographers.

In addition to establishing the pub’s initial visual identity, we continue to support The Pelican by evolving its hand-drawn artwork, refining its social media strategy, curating its events calendar, and providing art direction for regular photoshoots.

Located on the iconic All Saints Road in Notting Hill, The Pelican pub has been beautifully restored to reflect its historic charm since its original opening in 1870.

During the Brand Strategy phase, we collaborated with The Pelican to uncover its core values: community, sustainability, and a sense of fun. Guided by these principles, we developed a cohesive visual identity and tone of voice that authentically represent the pub’s ethos. To align with The Pelican’s commitment to sustainable British produce and craftsmanship, we carefully selected eco-conscious paper stocks and materials and partnered with talented local artists, including signwriters and photographers.

In addition to establishing the pub’s initial visual identity, we continue to support The Pelican by evolving its hand-drawn artwork, refining its social media strategy, curating its events calendar, and providing art direction for regular photoshoots.

Requirements
  • Research
  • Strategy
  • Brand Identity
  • Print Applications
  • Website
  • Online Communications
  • Printed Communications
  • Signage
  • Creative Direction
  • Ongoing Brand Consultancy
Collaborations
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